Wednesday, March 26, 2008

NY Sun store story, with one left behind


The New York Sun today is newly redesigned! Yay!

This comes one day after my most recent story, tracking the best stuff I found this season in half a dozen well edited men’s stores. (To see the difference a redesign makes, check yesterday’s layout here, and today’s, still with a few kinks, here.)

In the Sun, however, you will find only five, alas. In print, one only gets a few column inches, while online I have terabytes.

The five stores in the store story are Davide Cenci and Peter Elliot on the UES, Oak and Hollander & Lexer (seen above) in Brooklyn, and Atelier downtown.

Left behind is the wonderful Odin, described below:

Men who are not, perhaps, ardent fashion devotees may find more to choose from at Odin, where, as co-owner Paul Birardi told this reporter, “We buy things we would wear.” Mr. Birardi, who was casually dressed in a hoody when we met in the larger, Lafayette Street store, insisted that he, not his partner, Ed Chai, is the formal one. Between them, Messrs. Birardi and Chai fill Odin with looks that range from the military severity of ex-Cloak designer Robert Geller’s gray-black cotton flannel coat ($669) to the sunny preppiness of shirts by Shipley&Halmos ($169) and Duckie Brown ($305) and more somber retro stylings of Bureau. Collars are 80s small, and lapels often shawl-style. Next door to the original Odin at 11th Street is Den, a spinoff shop devoted alternately to an emerging designer—this season, Geller.

(Odin, 328 E.11 St. at Second Avenue, 212-475-0666 and 199 Lafayette Street, 212- 966-0026; Den, 330 E. 11th St., between First and Second avenues, 212-475-0079, http://www.odinnewyork.com/)